Growing Mississippi’s Local Foods Industry Webinar Series
Webinar Series 2018-2019
Each Zoom webinar starts at 11:00 a.m. and ends at 12:00 p.m. CST.
UPCOMING WEBINARS
GROWING THE INDUSTRY
Consumer Insights and Food Policy Update
March 21, 2019 • 11:00 a.m. - 12:00 p.m. CST
Dr. Alba Collart
Production Planning in Local Food Systems: Food Hubs, Coops, and Farmers Markets
March 29, 2019 • 10:00 a.m. - 11:00 a.m. CST
Dr. Elizabeth Canales
April 11, 2019 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
Understanding Mississippi’s Local Foods Industry: Part II
April 25, 2019 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
PAST WEBINARS
BRANDING YOUR BUSINESS
How to Clarify Your Brand Message for Your Food Business
November 8, 2018 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
A Roadmap to Successfully Branding Your Local Food Business
November 15, 2018 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
How to Build a Profitable Food Business Brand in 11 Easy Steps
December 6, 2018 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
Growing Your Local Foods Business Brand
December 13, 2018 • 11:00 a.m. - 12:00 p.m. CST
Rachael Carter, Lauren Colby Nickels, James Barnes & Andy Collins
ONLINE MARKETING MADE EASY
5 Ways to Grow Your Local Foods Business with Facebook
January 10, 2019 • 11:00 a.m. - 12:00 p.m. CST
Lauren Colby Nickels, James Barnes, Andy Collins & Rachael Carter
7 Ways to Launch Your Local Foods Business with Instagram
January 24, 2019 • 11:00 a.m. - 12:00 p.m. CST
Lauren Colby Nickels, James Barnes, Andy Collins & Rachael Carter
How To Grow Your Local Foods Business with a Website and E-mail Marketing Strategies
January 31, 2019 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Andy Collins, Lauren Colby Nickels & Rachael Carter
GROWING THE INDUSTRY
Understanding Mississippi’s Local Foods Industry: Part I
February 7, 2019 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
Understanding Mississippi’s Local Foods Industry: Part II
February 14, 2019 • 11:00 a.m. - 12:00 p.m. CST
James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins
Taking Action to Grow Your Local Foods Industry: Part I
February 21, 2019 • 11:00 a.m. - 12:00 p.m. CST
Rachael Carter, James Barnes, Lauren Colby Nickels & Andy Collins
Taking Action to Grow Your Local Foods Industry: Part II
February 28, 2019 • 11:00 a.m. - 12:00 p.m. CST
Rachael Carter, James Barnes, Lauren Colby Nickels & Andy Collins
How To Plan Local Food Production for a Food Hub and a Surrounding Network of Agricultural Producers
March 14, 2019 • 11:00 a.m. - 12:00 p.m. CST
Dr. Elizabeth Canales
Webinar Speakers
Dr. James Barnes is an Extension economist. His work largely focuses on business development in communities using three Extension programs, including: 1) Bricks-To-Clicks™; 2) Local Food System Economies; and 3) Local Flavor. He is a certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities. His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.
Dr. Rachael Carter is an economist for the Mississippi State University Extension Center for Government & Community Development. Her work focuses on economic development, natural resource policy, tourism and local foods marketing through her Extension program, Growing Your Brand. She has worked for over 15 years in community and economic development and she provides analysis and education for elected officials at the city, county, state, and national level. She has led multiple statewide and regional economic development initiatives and worked with National Main Street Center’s community revitalization projects and education programs.
Lauren Colby Nickels is an Instructor for the Mississippi State University Extension Center for Technology Outreach. During her two years with MSU-ES CTO, she has specialized in digital technology outreach and online marketing using web and social media outlets. She is one of 3 Instructors in Mississippi who teach nontraditional workshops on the importance of digital technology. She has been selected for numerous public speaking opportunities to engage business owners and organization leaders on the importance of digital marketing, outreach and cyber security through the Virtual Incubator Program.
Andy Collins is an Instructor for the Mississippi State University Extension Center for Technology Outreach. He has seven years of experience in helping the state of Mississippi participate in the digital economy by using broadband and information technology to further community and economic development opportunities. He has worked with hundreds of small businesses, non-profits, and government organizations to improve or create their web presence. Andy is very active in increasing rural broadband adoption through an increase of digital literacy levels and assisting in bringing Internet access to communities. He received his Bachelor of Business Management and MBA from Mississippi State University and is a lifelong Mississippian.
This webinar series is powered by the following MSU Extension programs:
Publications
News
Mississippi appears to have a decent-sized pecan crop this year, but quality may have been reduced by the dry summer.
James Callahan, president of the Mississippi Pecan Growers Association, said the organization estimates Mississippi has about 18,000 acres of pecans in production with 400 growers.
Mississippians with a quality food product looking to scale up their business are invited to take advantage of a series of one-hour webinars and a one-day, in-person workshop to learn ways to navigate different markets.
The Mississippi State University Extension Service is offering "Food as Business: Scaling up from the Market - Take Your Food Business to the Next Level” program. It is for anyone who currently operates or is interested in operating an agriculture-based food business, including agricultural and food entrepreneurs, farmers and cottage food operators.
Success Stories
National Rice Month doesn’t just offer rice producers an opportunity to celebrate—it gives them the chance to enjoy the cooked and served finished products, too! There was something for everyone in Merigold on the third Thursday of September at the annual rice celebration in Bolivar County: Rice Fest.
The Excellence in Tourism Leadership Program is training volunteers, employees, and board members involved in Mississippi’s tourism sector and related organizations as they build networks with fellow tourism professionals.
Bricks to Clicks provides free, low-cost, and easy-to-use marketing resources to help small businesses grow their audiences and income. Free marketing resources include a website course, one-on-one coaching, webinars, podcasts, a blog, and a bimonthly newsletter. With these marketing resources, business owners can get personalized guidance backed by decades of marketing experience to drive online awareness and engagement to increase sales.